https://christelkemp.com/work2 daily 1.0 2026-08-17 https://christelkemp.com/work2/redesigning-the-clip-editor-to-drive-6-more-video-exports monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/93ef29d5-e34c-4c22-89ac-f5955181d151/AIClipEditor.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/3ecffeec-de6b-4139-8aee-7283278c4f57/Before%26After+Clip+Editor.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out Before and After https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/509833f5-a298-4145-9573-f88e87c2282b/Audit.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/c05897ee-1edc-488e-a6ce-adf03b610df4/Iterations.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth Variations and reviews https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/c6ca3a3c-3b54-490d-aadb-3e75604c6212/V1.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out What we released to GA in May https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/12576f9b-aaf7-4982-8744-c4f3b0408e86/V2.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out Added timeline and overlays for August https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/5d7e7fe8-402b-4ecf-a740-82d1c320c147/Screenshot+2025-09-30+at+08.51.00.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out Weekly Active users and Activation chart https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1feef193-6a14-482a-8879-39eec94b7516/Screenshot+2025-09-23+at+11.14.54.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth - Make it stand out Removing the Editor entry point from a dropdown to a standalone button catapulted our conversion rate https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/ee10a29d-ba8d-4be3-b4a0-8e1aaf3593ff/AIClipEditor.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/fba89b36-ed7d-4db2-b6f5-d12c4f497918/Personalization.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/455111cf-0840-4f99-8ab3-3ab618192896/Automation.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1759248859296-TZHY3AX5WU9O5R27UFQG/Text+Editing2.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1759248947171-KSZ1CEXLQICN3N8DNT84/Text+Editing+Layers.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1759248972969-H3FPO297879G37YWPPNP/Text+Editing.png Work - Defining HubSpot’s Video Creation Strategy: From Underused Alpha to 6× Export Growth https://christelkemp.com/work2/redesigning-the-clip-editor-to-drive-6-more-video-exports-56yhx monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/4cb70d73-0bcf-4dcc-ba12-d4de771b2915/Image+Gen+Reimagined.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/89a72f12-6c43-47e7-89f9-d53d02fd23da/Before%26After+Image+Gen.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth - Make it stand out Before and After https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/3a504c9e-6e55-469a-964c-f009c996b426/Screenshot+2025-09-23+at+12.19.41.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth - Make it stand out HubSpot’s AI Image Audit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/b720e98c-56d7-43d6-b57c-6da61b9bba52/Screenshot+2025-08-05+at+22.55.16.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/a08459ea-ceae-48e7-b989-b04465d9b7a0/Screenshot+2025-08-05+at+23.08.39.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/0d48afdc-42cb-4265-9a8d-122f4bd6987d/Screenshot+2025-08-05+at+22.50.33.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/004b697f-801d-4108-aaaf-51025b715013/Screenshot+2025-08-05+at+22.40.22.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/ff8ccbaf-dda0-4a44-a748-34f22588b112/Screenshot+2025-08-05+at+22.40.15.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/b48ef69c-c5a8-4e2e-ab86-2f65d600d5ea/Screenshot+2025-08-05+at+22.39.59.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/2257d147-d440-410b-bd90-545f7e7ed09a/Screenshot+2025-08-05+at+22.40.04.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/0e084b91-13b7-498b-9d97-7d619e0b14ff/Screenshot+2025-08-05+at+22.40.10.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/c44694a4-96ff-4629-affb-634d99f70de6/Screenshot+2025-08-05+at+22.40.29.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/4cb70d73-0bcf-4dcc-ba12-d4de771b2915/Image+Gen+Reimagined.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/f9240360-ddb7-4861-80e5-8844f2dad579/Image+Gen+Reimagined+2.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/63caa044-6155-48d0-b1ce-663143507b86/Image+Gen+Reimagined+3.png Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/acb3e99a-ca88-4e76-9fa9-04b4bf9f7b7f/CleanShot+2025-09-23+at+14.34.16.gif Work - Improving HubSpot’s AI Image Gen Experience, Leading to 69% WAU Growth https://christelkemp.com/work2/rhelping-customers-find-files-by-description-not-just-by-name-led-to-a-225-increase-in-successful-file-insertion-through-search monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/6fc38f94-14ab-4a52-b29e-939a7d297db9/AI+FILE+SEARCH.png Work - AI File Search: Redefining How HubSpot Customers Find Assets - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/e1196872-404d-476c-9f6b-173bd6976589/Before%26After+Files.png Work - AI File Search: Redefining How HubSpot Customers Find Assets - Make it stand out Before and After https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/60a5e536-fb10-4ff3-a6aa-935a59dfdd57/CleanShot+2025-09-24+at+09.51.03%402x.png Work - AI File Search: Redefining How HubSpot Customers Find Assets - Make it stand out File picker audit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/7a670769-0c81-4d2a-ac13-5945fabaf4e9/File+1.png Work - AI File Search: Redefining How HubSpot Customers Find Assets Variations and reviews https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/937a9c5d-bdf2-40b1-ac98-5af4b100a20f/File%2B2.png Work - AI File Search: Redefining How HubSpot Customers Find Assets - Make it stand out What we released to GA in May https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/fdd082e4-dc6f-4f28-8dab-cb5c74310380/Screenshot+2025-09-24+at+09.45.53.png Work - AI File Search: Redefining How HubSpot Customers Find Assets - Make it stand out Weekly Active users and Activation chart https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/9dfa558e-a954-4030-bca7-1e7669283017/Screenshot+2025-09-24+at+09.13.59.png Work - AI File Search: Redefining How HubSpot Customers Find Assets - Make it stand out Conversion increase after added entrypoints https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/6fc38f94-14ab-4a52-b29e-939a7d297db9/AI+FILE+SEARCH.png Work - AI File Search: Redefining How HubSpot Customers Find Assets https://christelkemp.com/work2/redesigning-the-clip-editor-to-drive-6-more-video-exports-4yh85 monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/2aa9f08b-0d48-4a15-97c3-e17d8e13d7de/Jupiter+Walpaper.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764251866916-E8CX6DG1KSXUHZ1N22BU/IMG_4446.JPG Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764251871197-TX00DCM7OFDWJKEMMR39/IMG_4460.JPG Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764251874480-18W1WEK1R4ZLH1ERMCV9/IMG_4458.JPG Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764251878261-XN9SXDLOD49JLGXKV4ZL/IMG_4475.jpg Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764251884041-KLAWS0ALMQV2BJCYR64R/IMG_4478.jpg Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764251887602-EUSSDPAKFYKS5OS07UOM/IMG_4473.jpg Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/6be83ae7-d7a8-4388-a189-205ece448a52/First+mockups.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252271399-AENBJ5UDASEDQLNS2W9K/Screen+Shot+2019-02-26+at+8.17.12+PM+copy.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252275703-9258SFS7ZYHM7C55SP7B/Screen+Shot+2019-02-26+at+8.10.54+PM+copy.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252282923-PV1YYXAB3JE3AYUSWXLC/Screen+Shot+2019-02-26+at+8.17.37+PM+copy.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252287266-V18FSNC1GUXBLWAA7R51/Screen+Shot+2019-02-26+at+8.15.48+PM+copy.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252292233-3TGRXGE80MY305BBEO0P/Screen+Shot+2019-02-26+at+8.16.12+PM+copy.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252298718-I98XKDV6UKDC18IDGAWB/Screen+Shot+2019-02-26+at+8.15.57+PM+copy.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252635879-64IU5X8M167HMPDH9OK2/Final+Screens+2.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252666458-Q73MBYPLF4PL8BKF80SQ/Final+Screens+1+%281%29.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252727929-KAV3I6FQSBC2PT9TW14U/Jupiter+Walpaper.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1764252693679-O9L9K5G7FUIY7Q87SSWJ/Jupiter+Walpaper.png Work - Helping the #1 U.S. retailer redefine how customers access and manage credit https://christelkemp.com/work2/redesigning-the-clip-editor-to-drive-6-more-video-exports-f5t6f monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/0448ecb2-45cd-4924-b562-e550c9642239/ScalableEditorPortada.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/a4edbc7f-e400-4df8-ba90-8afabdafeb42/Before+%26After+Patagonia.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation - Make it stand out Before and After https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/cd291db2-1330-48bf-b3a8-2377b9ca7dfd/ezgif-3-aa13645f1c81.gif Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/13927a60-1fbe-4f05-969a-578cec91d26d/Untitled-1+%281%29.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation Customer interviews to understand common frustrations and editing patterns https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/ed61d09d-3219-4e71-8569-bd2f96ff5bc3/Screenshot+2025-09-23+at+15.07.00.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation - Make it stand out Collaborated with Product Analyst to understand how the editor was being used and when https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1758657779738-B0XBYP8IMMIYDCB596IK/Scalable%2BEditor%2B1.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/7ceed99c-b342-401b-959f-5511b078382a/Scalable+Editor+2.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1758669479722-Q1KTHQHXAUBQCRZPOSW5/Scalable%2BEditor%2B3.png Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/1759286822420-AJD94CHXT5CHYKESNEQ8/Apr-06-2022+10-37-32.gif Work - Scalable Editor Platform: Unifying How HubSpot Builds and Experiences Content Creation https://christelkemp.com/about daily 0.75 2025-09-23 https://images.squarespace-cdn.com/content/v1/688689fe3c69fc78e59cad89/3c5a91d9-2643-4f28-b6dc-4cdc177eef85/DSCF5164.JPG